As we step into a new year, we wanted to pause and reflect on what 2025 meant for Thumbsie®. As a small UK business focused on creating innovative children’s health products in the UK, this past year has been about progress, purpose, and real-world impact. From industry recognition to meaningful giving and everyday wins for families, 2025 reminded us why we do what we do.

Here’s a look back at some of the moments that made 2025 so special for us.

Supporting Education Beyond Borders

One of our proudest moments this year had nothing to do with awards or products.

In 2025, Thumbsie® sponsored a child in Ghana — Raphael — supporting him through a full year of education via Akwaaba Volunteers. Education has the power to change lives, families, and futures, and being able to contribute in even a small way means so much to us as a business built on care and responsibility.

This wasn’t about publicity — it was about perspective. Running a children’s health brand gives us a constant reminder of how fortunate many of us are, and sponsoring Raphael felt like a meaningful way to give back.
You can read more about this journey here:
👉 Sponsoring a Child in Ghana – Thumbsie’s Support for Akwaaba Volunteers

Award Recognition That Truly Meant Something

2025 was a standout year for recognition across children’s health and wellbeing.

We were honoured to win Silver at The Junior Design Awards in the Best Health & Wellbeing category — an achievement that felt particularly special because these awards are judged by experts and trusted by parents alike.

One quote from the judging panel perfectly summed up what we strive to do:

“These guards are genius in their simplicity. And they’re backed up by so many success stories, from parents of children who no longer suck their thumbs!”
— Charlotte Jolly, Creative Director & Junior’s Contributing Beauty & Wellness Editor

We were also named Most Innovative Children’s Health Solutions Manufacturer 2025 – UK by Global Health & Pharma Magazine as part of their Global Excellence Awards. Innovation for us has never been about complexity — it’s about simple yet thoughtful, child-friendly design that actually works.

And to round off the year, Thumbsie® was crowned Best Children’s Oral Habit-Breaking Product at the GHP Global Excellence Awards. Recognition like this reassures us that our approach — gentle, practical, and parent-approved — really is making a difference.

Designing with Purpose: New Fabrics for 2025

Creativity played a big role in 2025 too. We added nine brand-new fabric designs to the Thumbsie®  collection, each thoughtfully created to be both practical and fun.

We were thrilled to welcome Amy Gaunt, a talented designer based in Derby, to work on our new fabric designs.

All of our new fabrics are digitally printed in Britain by Stuart Morris in Suffolk, meaning our latest designs are entirely UK-made. This local production helps us keep our carbon footprint as low as possible — something we’re constantly mindful of as an environmentally conscious small business.

Every new fabric is 100% cotton, chosen for comfort and durability, and designed with darker backgrounds so they stay looking fresher for longer — because we know children don’t just wear their Thumbsies® at bedtime, but while crafting, playing, and exploring the world.

It’s also essential to us that all fabrics are OEKO-TEX® certified, ensuring no harmful substances are used in the making or printing process. When it comes to products children wear daily, safety is never optional.

What Really Matters: Your Stories

Awards and designs mean a lot — but nothing compares to hearing directly from parents.

Here are just a few of the messages that stayed with us in 2025:

“Really easy to use website and great customer service… the thumb guard is great quality and by some miracle is staying put on my 18-month-old’s hand! Highly recommend.” — Jodie

“Three months later and we have not seen her suck her thumb once… Success at last! We would strongly recommend this product to other parents.” — Emma

“Thumbsie has been nothing short of a miracle for my 4-year-old daughter… after 4 weeks she has completely broken the habit.” — Amy

“This was my last resort and we’re 4 weeks in and can’t believe it… His teeth are also looking ten times better.” — Tamara

“The thumbsies do exactly what they are made for… thanks for sharing this, not only with your own child, but with the rest of the world.” — Trustpilot review, Netherlands

These stories are why we do what we do. They’re the late nights, the design tweaks, the careful stitching — all worth it.

Thank You for Being Part of Our 2025

Whether you’ve been with us since the beginning or discovered Thumbsie®this year, thank you for trusting us with something so personal. Helping children gently break habits, grow in confidence, and protect their health will always be at the heart of what we do.

Here’s to everything 2026 has in store — and to continuing to make small changes that lead to big wins 💛