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Thumbsie® win innovation award

At Thumbsie® we pride ourselves on being innovative – and it seems others agree. It’s just been announced that we’ve won a prize for innovation at a leading enterprise award. Go us!

That’s right, we are proud to announce that we won Most Innovative Children’s Handmade Dental Health Product at the Southern Enterprise Awards. These awards receive over 68,000 total nominations, so to be on the winner’s list is a real achievement.

The awards are run by SME News and first took place in 2018. Ranging from start-ups to family-run firms to larger companies, the Southern Enterprise Awards recognises achievements of so-called small and medium enterprises (SMEs). And given that an estimated 99 per cent of businesses in Europe are SMEs, that represents a huge number of enterprises.

Of course, it’s worth saying that although we are based in Buckinghamshire, and are thrilled to win this award, we are very much a nationwide company, shipping to anywhere in the UK. In fact, we offer free first-class UK delivery on any order of two or more Thumbsies, or any bundle orders.

Commenting on the Thumbsie® victory, Jo Bates, our founder, said: “what an honour to be recognised by the Southern Enterprise Awards. I think it’s important to remember the full title of the award: Most Innovative Children’s Handmade Dental Health Product. That is so important on many levels.”

“Firstly, being recognised for innovation is so brilliant. We are always pleased to be praised for thinking outside the box. There was simply nothing like Thumbsie when we first started out – and there still isn’t.”

“Secondly, we’re always thrilled to receive any award that specifically mentions ‘children’ in the title. We are determined to make a positive difference to children’s lives. And finally, we love the focus on ‘dental health’, too. We are officially accredited by the Oral Health Foundation and backed by dentists across the globe.”

“All in all, it’s a great award to win. Thanks to the judges. And, as always, thanks to our customers. We know that your positive testimonials helped us win this award.”

SME News Southern Enterprise Awards 2023

You can find out a bit more about the awards below:

What are the Southern Enterprise Awards?

The Southern Enterprise Awards celebrate and recognise the achievements of small and medium businesses in southern England. Awards are given solely on merit and are awarded to commend those most deserving for their ingenuity and hard work, distinguishing them from their competitors and proving them worthy of recognition

How are winners chosen?

The awards are run by SME News, a business publisher who have been around for almost 12 years. The dedicated awards team review all supporting evidence provided by nominees and also undertake extremely thorough research of businesses. Several criteria are involved in the final decision, including longevity, sustained business growth, rapid business growth, innovations and testimonials. Following this process, a judges panel of five SME News staff is randomly picked and they decide on


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